ASICS Pop Life

We partnered to create a series of consumer catalogs to drive awareness and broaden the reach for ASICS Women’s products, influence consumers to shop online, and a target new/younger consumer. From concept to completion our job included design, lifestyle photography, and copy writing. 



Creative Direction, Catalogue Design + Photography Art Direction


Art Direction + Design: Edward Davis + Natalya Sariashvili
Copywriting: Rachel Maniago
Photographers: JUCO
Production: Summerjax
Wardrobe: Tal Kohen
Set Stylist: Dominic Muller
Models: Jessika Villeges, Tia Alexander, Olivia Pickren, Sierra Q., Lisa Sheldon
Beauty: Tara Jean and Danielle Decker for JK Artists