The Simple Things
In 1969, two Torquay locals, Alan Green and John Law, turned making boardshorts in their garage to one of the largest apparel companies in the world. In 2010, seeing the opportunity to introduce the brand to females, Quiksilver launched a line of “modern coastal classics with a twist” for young women.
From conception through to a prospering $25 Million dollar global brand two years later, we shaped the story, messaging, branding, packaging, retail experience and marketing for 10 consecutive seasons.
Photographer: Melodie McDaniels
Producer: Michelle Chaudoir - MCC Productions
Design Agency: Urchin & Associates
Stylist: Michelle Tomaszewski
Make-up: Jennifer Pitt